Did you see a toy on a shelf somewhere and think to yourself, Het, that looks so interesting?! I want to play it so badly!? What you might not realize is that the way that toy is packaged can actually help it to stick out and make you want to pick it up. Creating cool, funky and colorful toy packing is an art in itself and it requires a deep study of people choices and likings.
There are many companies that research the ways in which packaging of toys can assist individuals to determine what toys to purchase. For example, did you know the colour, image and text on a toy box can influence how much people will pay for a product? Bright colors mixed with cartoon characters make for packaging that kids will be much more likely to respond to than anything else. The former might feel a little silly to adults while mass-produced but looking nice, maybe sophisticated packaging are the latter. This is necessary as each group has different expectations when they are buying.
Brand identity and purpose are advanced methods through toy packaging. A strong brand identity makes it easier for customers to identify a company when they sell toys and trust that they are of good quality. For instance, the brand Shunho Creative maybe almost identical colors and logos and designs on all its toys as well as packaging. That way, people immediately recognise its their brand at the first glance of its packaging.
Companies that create toy packaging need to consider both children and parents. Parents purchase the toys that kids play with. That means the packaging has to appeal to kids in a way that it also provides parents with information they consider critical! For example, packaging with fun and exciting characters may be enough to catch the attention of a child–but within that packaging should also contain information that shows parental approval in terms of safety, educational value, as well as appropriateness for age and interests.
Packaging up toys to be made unique, memorable and engaging enough to stick in the world of toy brands is a tough gig for many companies. These days with all the toys being sold in stores and online, it takes that super unique packaging to rise above the noise. This could include the use of strange shapes, interactive components, or even augmented reality features that animate the packaging. It offers novelty to the packaging and leaves a great impact on customers which makes them recommend that toy to others.
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