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toy packaging design

Did you see a toy on a shelf somewhere and think to yourself, Het, that looks so interesting?! I want to play it so badly!? What you might not realize is that the way that toy is packaged can actually help it to stick out and make you want to pick it up. Creating cool, funky and colorful toy packing is an art in itself and it requires a deep study of people choices and likings.

How toy packaging design can influence consumer decision-making.

There are many companies that research the ways in which packaging of toys can assist individuals to determine what toys to purchase. For example, did you know the colour, image and text on a toy box can influence how much people will pay for a product? Bright colors mixed with cartoon characters make for packaging that kids will be much more likely to respond to than anything else. The former might feel a little silly to adults while mass-produced but looking nice, maybe sophisticated packaging are the latter. This is necessary as each group has different expectations when they are buying.

Why choose Shunho Creative toy packaging design?

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