Packaging design is often the first point of contact between a product and a consumer. It must be visually appealing and memorable to capture attention on crowded store shelves. Effective design incorporates elements such as color, typography, imagery, and layout to create a strong brand identity.
If the design can combine the characteristics of the material, especially after the integration of some design elements into the material itself, it will get an extraordinary effect of 1+1 > 2. Beyond visual appeal, the packaging must meet functional needs, such as protecting the product from damage, facilitating storage and transportation, and being easy to open and use.
Excellent design is the beginning of packaging!
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