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Czym jest projektowanie opakowań?
Shunho Creative is aware that the role of packaging in products is extremely significant. Packaging is more than packaging — it protects products between manufacturing and storage. It also helps in catch buyer attention by looking nice on products. We look at practicality, aesthetic and sustainability when we think about packaging design. All of these components are essential to create good functional packaging and selling products.
In terms of practicality, the packaging has to be user-friendly. It needs to be easy to transport and stow and it should open without any issue. By all means, it also has to keep the product inside secure from damage. If someone went to buy a bottle of juice, the packaging needs to prevent spilling and allow for easy drinking.
Looks also play a significant role. There is a saying that when the shopkeepers like packing it, they will make a purchase. Packaging that looks good can have a lasting impression on people's memories. Like colourful and fun designs, a snack can be deliciously appealing.
Sustainability means that the packaging is Earth-friendly. It means employing eco-friendly materials. Consideration of the packaging impact on our planet is very essential. Using more sustainable materials means less waste and pollution that leads to environmental degradation.
Great Packaging Design : Tips and Tricks
Creating great packaging just like any project be it designing logos or creating websites require a good strong idea since day one. Shunho Creative proposes you begin with obtaining knowledge about the product purchasers. That means putting some thought into their interests and lifestyles. If you are creating packaging for children, then perhaps use vibrant colors and characters that appeal to them.
Another useful tip is to see what other products are doing. It is a great way to discover inspirations and fill up the gap in market. This could help you come up with unique designs that are different from the rest. And as you are creating, keep in mind that the packaging needs to be functional and eco-friendly at the same time. Its appearance matters, but it also needs to function properly for the user.
Creating Sustainable Packaging
Environmentally-friendly packaging is a huge trend now. There are many people who have an interest in mother nature, they would want to purchase products that harm Earth. Shunho Creative put its efforts to produce HDPE carry bags that help in reducing environmental effects. We design packaging to minimise pollution, give biodegradable or recyclable product packaging. Biodegradable and why is that important Packaging will be able to biodegrade, and not stay at the landfill for thousands of years.
The good Looking and Good Working Principle to eco-friendly packaging design. Which translates into deep research on sustainable materials that match the product. Recycled paper, cardboard, bioplastics, compostable materials are some of the great examples of eco-friendly packaging materials. This way provides planet protection and at the same time looks good, right?
How Looks Matter in Packaging
How delightful you package presents can make or break a sale. It is the packaging that should tempt a buyer and make them feel in contact with the brand. Shunho Creative Packaging believes the packaging should reveal what type of brand is it, and express its message as well. There are so many aspects designers need to consider, from colors and fonts to images and the tactile experience of packaging in the hand of a prospective buyer.
You cannot write a novel without having some sort of design. Customers are likely to go back and purchase it again in future if they can recall the packaging. The design therefore needs to be unique and different from other products in the shelf.